Brand management strategies / (Record no. 10602)

MARC details
000 -LEADER
fixed length control field 01170nam a2200277 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field ‫‪EG-GaU‬‬
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250818113844.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250617s2024 enka|||fr|||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781835352540
040 ## - CATALOGING SOURCE
Original cataloging agency EG-GaU‬‬
Transcribing agency EG-GaU‬‬
Modifying agency EG-GaU‬‬
Description conventions rda
Language of cataloging eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.827
Item number j.p.b
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jones, Paul,
Relator term author.
9 (RLIN) 59300
245 10 - TITLE STATEMENT
Title Brand management strategies /
Statement of responsibility, etc. Paul Jones.
250 ## - EDITION STATEMENT
Edition statement First edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer Ed Teachers,
Date of production, publication, distribution, manufacture, or copyright notice 2024
300 ## - PHYSICAL DESCRIPTION
Extent 308 pages:
Other physical details illustrations ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. This book provides comprehensive strategies for managing brands in competitive markets. It explores brand positioning, identity, equity, loyalty, and innovation with practical examples and academic insights. A useful resource for students and marketing professionals.<br/>
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand management.
9 (RLIN) 63048
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Strategy.
9 (RLIN) 63049
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Media and mass communication Library Media and mass communication Library AK3 06/17/2025   658.827 j.p.b MA0002106 06/17/2025 06/17/2025 Books