Impact of advertising management on consumer behavior /
Costa, Dennis,
Impact of advertising management on consumer behavior / Dennis Costa. - 1st edition. - 336 pages : illustrations ; 25 cm.
Includes bibliographical references.
An in‑depth study examining how advertising management strategies influence consumer attitudes, intentions, and purchasing behavior. Covers planning, media selection, creative execution, brand impact, and empirical case studies.:contentReference[oaicite:1]
Advertising--Psychological aspects.
Marketing management.
659.1 / C.D.I
Impact of advertising management on consumer behavior / Dennis Costa. - 1st edition. - 336 pages : illustrations ; 25 cm.
Includes bibliographical references.
An in‑depth study examining how advertising management strategies influence consumer attitudes, intentions, and purchasing behavior. Covers planning, media selection, creative execution, brand impact, and empirical case studies.:contentReference[oaicite:1]
Advertising--Psychological aspects.
Marketing management.
659.1 / C.D.I