Impact of advertising management on consumer behavior / (Record no. 10904)

MARC details
000 -LEADER
fixed length control field 01227nam a2200277 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field ‫‪EG-GaU‬‬
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250818173950.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250702b |||||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency EG-GaU‬‬
Transcribing agency EG-GaU‬‬
Modifying agency EG-GaU‬‬
Description conventions rda
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 659.1
Item number C.D.I
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Costa, Dennis,
Relator term author.
9 (RLIN) 60046
245 10 - TITLE STATEMENT
Title Impact of advertising management on consumer behavior /
Statement of responsibility, etc. Dennis Costa.
250 ## - EDITION STATEMENT
Edition statement 1st edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Wilmington, DE :
Name of producer, publisher, distributor, manufacturer American Academic Publisher (Exclusive),
Date of production, publication, distribution, manufacture, or copyright notice 2023.
300 ## - PHYSICAL DESCRIPTION
Extent 336 pages :
Other physical details illustrations ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.<br/>
520 ## - SUMMARY, ETC.
Summary, etc. An in‑depth study examining how advertising management strategies influence consumer attitudes, intentions, and purchasing behavior. Covers planning, media selection, creative execution, brand impact, and empirical case studies.:contentReference[oaicite:1]{index=1}<br/>
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Psychological aspects.
9 (RLIN) 17103
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management.
9 (RLIN) 14865
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Media and mass communication Library Media and mass communication Library AK4 07/02/2025   659.1 C.D.I MA0001688 07/02/2025 07/02/2025 Books