The advertising handbook /$c
Brierley, Sean,
The advertising handbook /$c Sean Brierley, Jonathan Hardy, Iain Macrury, Helen Powell. - 4th edition. - 280 pages : illustrations ; 22 cm.
Includes bibliographical references and index.
Provides a critical and comprehensive guide to contemporary advertising and marketing practices. Contains contributions and case studies illustrating the impact of digital transformation, big data, branded content, media integration, and evolving consumer behavior in global advertising.:contentReference[oaicite:1]
9781138678835
Advertising
Marketing communication.
Advertising agencies
Consumer behavior.
659.1 / h.j.t
The advertising handbook /$c Sean Brierley, Jonathan Hardy, Iain Macrury, Helen Powell. - 4th edition. - 280 pages : illustrations ; 22 cm.
Includes bibliographical references and index.
Provides a critical and comprehensive guide to contemporary advertising and marketing practices. Contains contributions and case studies illustrating the impact of digital transformation, big data, branded content, media integration, and evolving consumer behavior in global advertising.:contentReference[oaicite:1]
9781138678835
Advertising
Marketing communication.
Advertising agencies
Consumer behavior.
659.1 / h.j.t