MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01479nam a22003377i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
EG-GaU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250702133654.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250702s2018 enkado|fr|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138678835 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-GaU |
| Transcribing agency |
EG-GaU |
| Modifying agency |
EG-GaU |
| Description conventions |
rda |
| Language of cataloging |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
659.1 |
| Item number |
h.j.t |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brierley, Sean, |
| Relator term |
author. |
| 9 (RLIN) |
60074 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The advertising handbook /$c |
| Statement of responsibility, etc. |
Sean Brierley, Jonathan Hardy, Iain Macrury, Helen Powell. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon ;= |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
280 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
22 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Provides a critical and comprehensive guide to contemporary advertising and marketing practices. Contains contributions and case studies illustrating the impact of digital transformation, big data, branded content, media integration, and evolving consumer behavior in global advertising.:contentReference[oaicite:1]{index=1}<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing communication. |
| 9 (RLIN) |
60075 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising agencies |
| 9 (RLIN) |
60076 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brierley, Sean, |
| Relator term |
author. |
| 9 (RLIN) |
60074 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Powell, Helen, |
| Relator term |
author. |
| 9 (RLIN) |
60077 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Macrury, Iain, |
| Relator term |
author. |
| 9 (RLIN) |
60078 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |