Advertising and Promotion : an integrated marketing communications perspective /
Andrews , J. Craig
Advertising and Promotion : an integrated marketing communications perspective / Terence A. Shimp J. Craig Andrews - 10th edition. - 635 pages : illustrations ; 26 cm.
Comprehensive coverage of advertising, IMC planning and execution, digital media, social media, ethics, global perspectives, with real‑world case examples and McGraw‑Hill Connect support.
978-9355734587
Advertising
Marketing communications.
Integrated marketing communications.
Public relations.
Sales promotion.
659.1 / A.J.A
Advertising and Promotion : an integrated marketing communications perspective / Terence A. Shimp J. Craig Andrews - 10th edition. - 635 pages : illustrations ; 26 cm.
Comprehensive coverage of advertising, IMC planning and execution, digital media, social media, ethics, global perspectives, with real‑world case examples and McGraw‑Hill Connect support.
978-9355734587
Advertising
Marketing communications.
Integrated marketing communications.
Public relations.
Sales promotion.
659.1 / A.J.A