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Advertising and Promotion : an integrated marketing communications perspective / Terence A. Shimp J. Craig Andrews

By: Contributor(s): Material type: TextTextPublisher: India : McGraw‑Hill Education, 2018Edition: 10th editionDescription: 635 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 978-9355734587
Subject(s): DDC classification:
  • 23 659.1  A.J.A
Summary: Comprehensive coverage of advertising, IMC planning and execution, digital media, social media, ethics, global perspectives, with real‑world case examples and McGraw‑Hill Connect support.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Media and mass communication Library AK4 659.1 A.J.A Available MA0001860
Total holds: 0

Comprehensive coverage of advertising, IMC planning and execution, digital media, social media, ethics, global perspectives, with real‑world case examples and McGraw‑Hill Connect support.

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