Advertising management /
Batra, Rajeev,
Advertising management / Rajeev Batra, David A. Aaker, John G. Myers. - 5th edition. - 556 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
A comprehensive and updated textbook focused on advertising planning and management. Features India‑relevant examples, current case studies, and expanded coverage of integrated marketing communications and global advertising. Ideal for undergraduate and postgraduate students as well as industry professionals.:contentReference[oaicite:1]
Advertising--theory.
Marketing communication.
659.1 / p.r.a.
Advertising management / Rajeev Batra, David A. Aaker, John G. Myers. - 5th edition. - 556 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
A comprehensive and updated textbook focused on advertising planning and management. Features India‑relevant examples, current case studies, and expanded coverage of integrated marketing communications and global advertising. Ideal for undergraduate and postgraduate students as well as industry professionals.:contentReference[oaicite:1]
Advertising--theory.
Marketing communication.
659.1 / p.r.a.