Advertising management / (Record no. 10942)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01409nam a2200301 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GaU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250707131253.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250707s2023 ii ao||fr|||| 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GaU |
| Transcribing agency | EG-GaU |
| Modifying agency | EG-GaU |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.1 |
| Item number | p.r.a. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev, |
| Dates associated with a name | |
| Relator term | author. |
| 9 (RLIN) | 60141 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising management / |
| Statement of responsibility, etc. | Rajeev Batra, David A. Aaker, John G. Myers. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New Delhi : |
| Name of producer, publisher, distributor, manufacturer | Pearson Education India, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 556 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index.<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A comprehensive and updated textbook focused on advertising planning and management. Features India‑relevant examples, current case studies, and expanded coverage of integrated marketing communications and global advertising. Ideal for undergraduate and postgraduate students as well as industry professionals.:contentReference[oaicite:1]{index=1}<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | theory. |
| 9 (RLIN) | 60142 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing communication. |
| 9 (RLIN) | 60075 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A., |
| Relator term | author. |
| 9 (RLIN) | 60143 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G., |
| Relator term | author. |
| 9 (RLIN) | 60144 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev, |
| Relator term | eauthor. |
| 9 (RLIN) | 60145 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Media and mass communication Library | Media and mass communication Library | AK4 | 07/07/2025 | 659.1 p.r.a. | MA0001671 | 07/07/2025 | 07/07/2025 | Books |