Advertising and Consumer Society : A Critical Introduction /
Holm, Nicholas,
Advertising and Consumer Society : A Critical Introduction / Nicholas Holm. - second edition. - 224 pages ; illustrations ; 23 cm.
Includes bibliographical references.
A critical introduction exploring the role of advertising within contemporary capitalist societies. Engaging globally‑informed examples illustrate advertising’s economic, cultural, and political significance. The second edition adds a chapter on branding and promotional culture, new coverage on digital advertising, surveillance, influencers and self‑branding. ([turn0search0]turn0search10]turn0search4])
9781032181363
Advertising--social aspects.
Consumer culture.
659.2 / f.n.a
Advertising and Consumer Society : A Critical Introduction / Nicholas Holm. - second edition. - 224 pages ; illustrations ; 23 cm.
Includes bibliographical references.
A critical introduction exploring the role of advertising within contemporary capitalist societies. Engaging globally‑informed examples illustrate advertising’s economic, cultural, and political significance. The second edition adds a chapter on branding and promotional culture, new coverage on digital advertising, surveillance, influencers and self‑branding. ([turn0search0]turn0search10]turn0search4])
9781032181363
Advertising--social aspects.
Consumer culture.
659.2 / f.n.a