Advertising and Consumer Society : A Critical Introduction / Nicholas Holm.
Material type:
TextPublisher: London : Routledge (Taylor & Francis Group), 2023Edition: second editionDescription: 224 pages ; illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 9781032181363
- 23 659.2 f.n.a
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
|
Media and mass communication Library AK4 | 659.2 f.n.a | Available | MA0003283 |
Includes bibliographical references.
A critical introduction exploring the role of advertising within contemporary capitalist societies. Engaging globally‑informed examples illustrate advertising’s economic, cultural, and political significance. The second edition adds a chapter on branding and promotional culture, new coverage on digital advertising, surveillance, influencers and self‑branding. ([turn0search0]turn0search10]turn0search4])
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