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Advertising and Consumer Society : A Critical Introduction / Nicholas Holm.

By: Material type: TextTextPublisher: London : Routledge (Taylor & Francis Group), 2023Edition: second editionDescription: 224 pages ; illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781032181363
Subject(s): DDC classification:
  • 23 659.2  f.n.a
Summary: A critical introduction exploring the role of advertising within contemporary capitalist societies. Engaging globally‑informed examples illustrate advertising’s economic, cultural, and political significance. The second edition adds a chapter on branding and promotional culture, new coverage on digital advertising, surveillance, influencers and self‑branding. ([turn0search0]turn0search10]turn0search4])
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Media and mass communication Library AK4 659.2 f.n.a Available MA0003283
Total holds: 0

Includes bibliographical references.

A critical introduction exploring the role of advertising within contemporary capitalist societies. Engaging globally‑informed examples illustrate advertising’s economic, cultural, and political significance. The second edition adds a chapter on branding and promotional culture, new coverage on digital advertising, surveillance, influencers and self‑branding. ([turn0search0]turn0search10]turn0search4])

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