Digital Content Marketing : creating value in practice /
Digital Content Marketing : creating value in practice /
Agata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser.
- 240 pages ; 23 cm.
Includes instructor manual, PowerPoint slides, and test bank.
A practical guide blending theory and industry insight, this book introduces principles of digital content marketing with case studies and expert advice. It covers planning, ideation, value creation, influencer strategies, and the “dark side” of content marketing, and includes instructor support materials.**
9781032346793
Digital marketing.
Social media marketing.
Marketing strategy.
658.872 / k.a.d
Includes instructor manual, PowerPoint slides, and test bank.
A practical guide blending theory and industry insight, this book introduces principles of digital content marketing with case studies and expert advice. It covers planning, ideation, value creation, influencer strategies, and the “dark side” of content marketing, and includes instructor support materials.**
9781032346793
Digital marketing.
Social media marketing.
Marketing strategy.
658.872 / k.a.d