MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01432nam a22003017i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250812100830.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250812s2023 enka|||fr|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781032346793 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-GaU |
| Transcribing agency |
EG-GaU |
| Modifying agency |
EG-GaU |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.872 |
| Item number |
k.a.d |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Digital Content Marketing : |
| Remainder of title |
creating value in practice / |
| Statement of responsibility, etc. |
Agata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon, Oxon; |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
240 pages ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes instructor manual, PowerPoint slides, and test bank. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
A practical guide blending theory and industry insight, this book introduces principles of digital content marketing with case studies and expert advice. It covers planning, ideation, value creation, influencer strategies, and the “dark side” of content marketing, and includes instructor support materials.**<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital marketing. |
| 9 (RLIN) |
62217 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media marketing. |
| 9 (RLIN) |
62218 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing strategy. |
| 9 (RLIN) |
62219 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Backhaus, Christof, |
| Relator term |
author. |
| 9 (RLIN) |
62223 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Becker, Benjamin, |
| Relator term |
author. |
| 9 (RLIN) |
62224 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bosser, Fabian, |
| Relator term |
author. |
| 9 (RLIN) |
62225 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Krowinska, Agata, |
| Relator term |
author. |
| 9 (RLIN) |
62226 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |