Consumer Behaviour and Analytics /
Smith, Andrew,
Consumer Behaviour and Analytics / Andrew Smith. - 230 pages ; 23 cm.
Includes online PowerPoint slides and instructor resources.
A concise, innovative, and accessible guide to consumer behaviour in the analytics-driven era, blending academic research with practical examples. It demystifies data visualization, semiotics, and decision-making in marketing using a managerial lens and comes with instructor support materials.
9781032388342
Marketing analytics.
Big data in marketing.
Managerial decision-making.
658.8342 / s.a.c
Consumer Behaviour and Analytics / Andrew Smith. - 230 pages ; 23 cm.
Includes online PowerPoint slides and instructor resources.
A concise, innovative, and accessible guide to consumer behaviour in the analytics-driven era, blending academic research with practical examples. It demystifies data visualization, semiotics, and decision-making in marketing using a managerial lens and comes with instructor support materials.
9781032388342
Marketing analytics.
Big data in marketing.
Managerial decision-making.
658.8342 / s.a.c