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Consumer Behaviour and Analytics / Andrew Smith.

By: Material type: TextTextPublisher: Abingdon, Oxon; Routledge, 2023Description: 230 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781032388342
Subject(s): DDC classification:
  • 23 658.8342 s.a.c
Summary: A concise, innovative, and accessible guide to consumer behaviour in the analytics-driven era, blending academic research with practical examples. It demystifies data visualization, semiotics, and decision-making in marketing using a managerial lens and comes with instructor support materials.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Media and mass communication Library AK3 658.8342 s.a.c Available MA0003350
Total holds: 0

Includes online PowerPoint slides and instructor resources.

A concise, innovative, and accessible guide to consumer behaviour in the analytics-driven era, blending academic research with practical examples. It demystifies data visualization, semiotics, and decision-making in marketing using a managerial lens and comes with instructor support materials.

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