Advertising Research /
Singh, Sanoj,
Advertising Research / Dr. Sanoj Singh. - 330 pages : illustrations ; 24 cm
A comprehensive introduction to research methodologies in advertising, combining theoretical frameworks with empirical studies, designed for students and marketing professionals. (Summary based on standard scope—publisher description not available.)
9789395691369
Advertising
Marketing research
615.19 / s.s.a
Advertising Research / Dr. Sanoj Singh. - 330 pages : illustrations ; 24 cm
A comprehensive introduction to research methodologies in advertising, combining theoretical frameworks with empirical studies, designed for students and marketing professionals. (Summary based on standard scope—publisher description not available.)
9789395691369
Advertising
Marketing research
615.19 / s.s.a