Advertising Research / Dr. Sanoj Singh.

By:

Singh, Sanoj [ author.]

Material type: Text

TextPublisher: new delhie : Pinakin Publishing, 2023Description: 330 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789395691369

Subject(s):

DDC classification:

23 615.19 s.s.a

Summary: A comprehensive introduction to research methodologies in advertising, combining theoretical frameworks with empirical studies, designed for students and marketing professionals. (Summary based on standard scope—publisher description not available.)

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Media and mass communication Library X2	615.19 s.s.a	Available		MA0002914

Total holds: 0

A comprehensive introduction to research methodologies in advertising, combining theoretical frameworks with empirical studies, designed for students and marketing professionals. (Summary based on standard scope—publisher description not available.)

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