Advertisement in Print Media / (Record no. 11385)

MARC details
000 -LEADER
fixed length control field 01129nam a22002657i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250819130854.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250804s2023 ii a|||fr|||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789392262388
040 ## - CATALOGING SOURCE
Original cataloging agency EG-GaU‬‬
Transcribing agency EG-GaU‬‬
Modifying agency EG-GaU‬‬
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Item number 659.2
Classification number K.S.A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kaptan, Sanjay,
Relator term author.
9 (RLIN) 61197
245 10 - TITLE STATEMENT
Title Advertisement in Print Media /
Statement of responsibility, etc. Sanjay Kaptan , Akhilesh Acharya.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Jaipur :
Name of producer, publisher, distributor, manufacturer Book Enclave,
Date of production, publication, distribution, manufacture, or copyright notice 2023.
300 ## - PHYSICAL DESCRIPTION
Extent 213 pages :
Other physical details illustrations ;
Dimensions 23 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
520 ## - SUMMARY, ETC.
Summary, etc. Comprehensive guide exploring the role and strategies of print media advertising, including layout, design, and effectiveness in reaching target audiences—suitable for students and professionals in media studies and advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising in newspapers.
9 (RLIN) 61198
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising in periodicals.
9 (RLIN) 61199
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Print advertising.
9 (RLIN) 61200
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Acharya, Akhilesh,
Relator term author.
9 (RLIN) 61201
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Media and mass communication Library Media and mass communication Library AK4 08/19/2025   659.2 K.S.A MA0002748 08/19/2025 08/19/2025 Books