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Behavioral Economics / Edward Cartwright.

By: Material type: TextTextPublisher: Abingdon, Oxon; Routledge, 2024Description: 578 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781032414102
Subject(s): DDC classification:
  • 23 330.019  c.e.b
Summary: A comprehensive and accessible textbook in behavioral economics, this fourth edition blends foundational theory—like prospect theory and mental accounting—with real-world applications in contexts such as healthcare, auctions, and financial behavior. It addresses modern themes including cryptocurrency, public health messaging, cybercrime, and COVID-19, and includes extensive pedagogical support such as worked examples, exercises, and companion website resources.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Media and mass communication Library G2 330.019 c.e.b Available MA0003353
Total holds: 0

Includes companion website with questions, worked examples, and instructor resources.

A comprehensive and accessible textbook in behavioral economics, this fourth edition blends foundational theory—like prospect theory and mental accounting—with real-world applications in contexts such as healthcare, auctions, and financial behavior. It addresses modern themes including cryptocurrency, public health messaging, cybercrime, and COVID-19, and includes extensive pedagogical support such as worked examples, exercises, and companion website resources.

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