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Mass Media in a Changing World : History – Industry – Controversy / George R. Rodman.

By: Material type: TextTextPublisher: New York : McGraw‑Hill Education, 2011Edition: Fourth editionDescription: 528 pages ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780071316323
Subject(s): DDC classification:
  • 23 302.23 r.g.m
Summary: Engaging introductory textbook that organizes each chapter into three narrative sections—history, industry and controversy—to explore how mass media have developed and shaped social institutions. Includes updated chapters on mobile media, economics of online media and media convergence.:contentReference[oaicite:1]{index=1}
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Media and mass communication Library F1 302.23 R.G.M C.1 Available MA0003129
Total holds: 0

Engaging introductory textbook that organizes each chapter into three narrative sections—history, industry and controversy—to explore how mass media have developed and shaped social institutions. Includes updated chapters on mobile media, economics of online media and media convergence.:contentReference[oaicite:1]{index=1}

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