Sustainable Prosperity in the Arab Gulf : Jarmo T. Kotilaine. From Miracle to Method /

By:

Kotilaine, Jarmo T [author.]

Material type: Text

TextSeries: Economics handbook series (McGraw-Hill Book Company)Publisher: Abingdon, Oxon; New York, NY : Routledge, 2023Edition: First editionDescription: 160 pages ; illustration, 20 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781032446783

Subject(s):

DDC classification:

23 336.0956 m.m.s

Contents:

Introduction -- Glamour and Grammar: The power of stories -- The Age of the Educated Consumer -- It’s About Human Nature -- Life Stages, Not Ages -- Atomize, Serialize, Magnetize... -- Creativity & Consistency -- Content Marketing Applied Parts 1 & 2 -- Asymmetrical Thinking -- Afterward: The Future of Storytelling.

Summary: A compelling and forward-looking study of the Arabian Gulf’s journey from resource-fueled growth to sustainable, diversified prosperity. Through historical analysis and strategic insight, the book maps how creativity, infrastructure development, and regulatory evolution are guiding the Gulf toward a multipolar global role—essential reading for policymakers, economists, and regional specialists.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Media and mass communication Library H1	336.0956 m.m.s	Available		MA0002867

Total holds: 0

Includes illustrations; suitable as a reference for policy-makers and researchers.

A compelling and forward-looking study of the Arabian Gulf’s journey from resource-fueled growth to sustainable, diversified prosperity. Through historical analysis and strategic insight, the book maps how creativity, infrastructure development, and regulatory evolution are guiding the Gulf toward a multipolar global role—essential reading for policymakers, economists, and regional specialists.

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