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Basic marketing research : applications to contemporary issues /

Malhotra, Naresh K.,

Basic marketing research : applications to contemporary issues / Naresh K. Malhotra. - xxxiii, 685 pages : illustrations (some color) ; 26 cm.

Includes bibliographical references and index.

ISBN: 0130090484 : No price 0133768562

Nat. Bib. No.: GBA407556 bnb

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / M. N. B.

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