Basic marketing research : (Record no. 150)

MARC details
000 -LEADER
fixed length control field 01047 am a2200289ui 4500
001 - CONTROL NUMBER
control field 011292948
003 - CONTROL NUMBER IDENTIFIER
control field EG-GaU‬‬
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210214022230.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040114s2002 enka || 001 ||eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA407556
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130090484 :
Terms of availability No price
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0133768562
040 ## - CATALOGING SOURCE
Original cataloging agency GALALA University
Transcribing agency EG-GaU
Modifying agency EG
Language of cataloging ENG
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 23
Item number M. N. B.
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.,
Relator term author
245 10 - TITLE STATEMENT
Title Basic marketing research :
Remainder of title applications to contemporary issues /
Statement of responsibility, etc. Naresh K. Malhotra.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Upper Saddle River, NJ :
Name of producer, publisher, distributor, manufacturer Prentice Hall ;
Place of production, publication, distribution, manufacture [London :
Name of producer, publisher, distributor, manufacturer Prentice-Hall International],
Date of production, publication, distribution, manufacture, or copyright notice c2002.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2002
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 685 pages :
Other physical details illustrations (some color) ;
Dimensions 26 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
Source of heading or term GU-sh‬‬
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Media and mass communication Library Media and mass communication Library S4 02/14/2021 Donation 658.83 M. N. B. E0000459 02/14/2021 02/14/2021 Books
    Dewey Decimal Classification     Media and mass communication Library Media and mass communication Library S4 02/14/2021 Donation 658.83 M. N. B. E0000476 02/14/2021 02/14/2021 Books