MARC details
000 -LEADER |
fixed length control field |
01047 am a2200289ui 4500 |
001 - CONTROL NUMBER |
control field |
011292948 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
EG-GaU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210214022230.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
040114s2002 enka || 001 ||eng |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBA407556 |
Source |
bnb |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0130090484 : |
Terms of availability |
No price |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0133768562 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
GALALA University |
Transcribing agency |
EG-GaU |
Modifying agency |
EG |
Language of cataloging |
ENG |
Description conventions |
rda |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
Edition number |
23 |
Item number |
M. N. B. |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Malhotra, Naresh K., |
Relator term |
author |
245 10 - TITLE STATEMENT |
Title |
Basic marketing research : |
Remainder of title |
applications to contemporary issues / |
Statement of responsibility, etc. |
Naresh K. Malhotra. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Upper Saddle River, NJ : |
Name of producer, publisher, distributor, manufacturer |
Prentice Hall ; |
Place of production, publication, distribution, manufacture |
[London : |
Name of producer, publisher, distributor, manufacturer |
Prentice-Hall International], |
Date of production, publication, distribution, manufacture, or copyright notice |
c2002. |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2002 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxiii, 685 pages : |
Other physical details |
illustrations (some color) ; |
Dimensions |
26 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research. |
Source of heading or term |
GU-sh |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Books |