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Basic marketing research : applications to contemporary issues / Naresh K. Malhotra.

By: Material type: TextTextPublisher: Upper Saddle River, NJ : [London : Prentice Hall ; Prentice-Hall International], c2002Copyright date: ©2002Description: xxxiii, 685 pages : illustrations (some color) ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0130090484 :
  • 0133768562
Subject(s): DDC classification:
  • 658.83 23 M. N. B.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Media and mass communication Library S4 658.83 M. N. B. Available E0000459
Books Books Media and mass communication Library S4 658.83 M. N. B. Available E0000476
Total holds: 0

Includes bibliographical references and index.

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