Marketing management and communications in the public sector /
Pasquier, Martial,
Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve. - Second Edition. - 1 online resource - Routledge masters in public management .
Revised edition of the authors' Marketing management and communications in the public sector, 2012.
Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications ? an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index.
9781315622309 9781317222590
10.4324/9781315622309 doi
Government publicity.
Communication in public administration.
JF1525.P8 / P37 2017
352.748 / P284
Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve. - Second Edition. - 1 online resource - Routledge masters in public management .
Revised edition of the authors' Marketing management and communications in the public sector, 2012.
Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications ? an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index.
9781315622309 9781317222590
10.4324/9781315622309 doi
Government publicity.
Communication in public administration.
JF1525.P8 / P37 2017
352.748 / P284