Marketing management and communications in the public sector / (Record no. 3917)

MARC details
000 -LEADER
fixed length control field 01749cam a2200361Ii 4500
001 - CONTROL NUMBER
control field 9781315622309
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180706s2017 nyu ob 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781315622309
Qualifying information (e-book : PDF)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781317222590
Qualifying information (e-book: Mobi)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781138655799
Qualifying information (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781138655805
Qualifying information (paperback)
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.4324/9781315622309
Source of number or code doi
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)993984912
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number JF1525.P8
Item number P37 2017
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 352.748
Item number P284
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pasquier, Martial,
Relator term author.
9 (RLIN) 14861
245 10 - TITLE STATEMENT
Title Marketing management and communications in the public sector /
Statement of responsibility, etc. Martial Pasquier and Jean-Patrick Villeneuve.
250 ## - EDITION STATEMENT
Edition statement Second Edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2017.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
490 0# - SERIES STATEMENT
Series statement Routledge masters in public management
500 ## - GENERAL NOTE
General note Revised edition of the authors' Marketing management and communications in the public sector, 2012.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications ? an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Government publicity.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in public administration.
9 (RLIN) 14868
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Villeneuve, Jean-Patrick,
Relator term author.
9 (RLIN) 14870
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
International Standard Book Number 9781138655799
Record control number (DLC) 2017000645
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://www.taylorfrancis.com/books/9781315622309">https://www.taylorfrancis.com/books/9781315622309</a>
Public note Click here to view.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type E-books

No items available.