Marketing management and communications in the public sector / (Record no. 3917)
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000 -LEADER | |
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fixed length control field | 01749cam a2200361Ii 4500 |
001 - CONTROL NUMBER | |
control field | 9781315622309 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180706s2017 nyu ob 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781315622309 |
Qualifying information | (e-book : PDF) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781317222590 |
Qualifying information | (e-book: Mobi) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Canceled/invalid ISBN | 9781138655799 |
Qualifying information | (hardback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Canceled/invalid ISBN | 9781138655805 |
Qualifying information | (paperback) |
024 7# - OTHER STANDARD IDENTIFIER | |
Standard number or code | 10.4324/9781315622309 |
Source of number or code | doi |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)993984912 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | JF1525.P8 |
Item number | P37 2017 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 352.748 |
Item number | P284 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Pasquier, Martial, |
Relator term | author. |
9 (RLIN) | 14861 |
245 10 - TITLE STATEMENT | |
Title | Marketing management and communications in the public sector / |
Statement of responsibility, etc. | Martial Pasquier and Jean-Patrick Villeneuve. |
250 ## - EDITION STATEMENT | |
Edition statement | Second Edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | New York : |
Name of producer, publisher, distributor, manufacturer | Routledge, |
Date of production, publication, distribution, manufacture, or copyright notice | 2017. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 online resource |
336 ## - CONTENT TYPE | |
Content type term | text |
Content type code | txt |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
Media type code | n |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
Carrier type code | nc |
Source | rdacarrier |
490 0# - SERIES STATEMENT | |
Series statement | Routledge masters in public management |
500 ## - GENERAL NOTE | |
General note | Revised edition of the authors' Marketing management and communications in the public sector, 2012. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications ? an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Government publicity. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Communication in public administration. |
9 (RLIN) | 14868 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Villeneuve, Jean-Patrick, |
Relator term | author. |
9 (RLIN) | 14870 |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
Relationship information | Print version: |
International Standard Book Number | 9781138655799 |
Record control number | (DLC) 2017000645 |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="https://www.taylorfrancis.com/books/9781315622309">https://www.taylorfrancis.com/books/9781315622309</a> |
Public note | Click here to view. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | E-books |
No items available.