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Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve.

By: Contributor(s): Material type: TextTextSeries: Routledge masters in public managementPublisher: New York : Routledge, 2017Edition: Second EditionDescription: 1 online resourceContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781315622309
  • 9781317222590
Subject(s): Additional physical formats: Print version: : No titleDDC classification:
  • 352.748 P284
LOC classification:
  • JF1525.P8 P37 2017
Online resources:
Contents:
Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications ? an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index.
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Revised edition of the authors' Marketing management and communications in the public sector, 2012.

Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications ? an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index.

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