Branding Japanese Food : From Meibutsu to Washoku /
Cwiertka, Katarzyna Joanna, 1968-
Branding Japanese Food : From Meibutsu to Washoku / Katarzyna J. Cwiertka with Yasuhara Miho. - xiii, 178 pages : illusrations, map ; 24 cm. - Food in Asia and the Pacific . - Food in Asia and the Pacific. .
Includes bibliographical references (pages 155-171) and index.
Soup and three side dishes -- What's in a name? -- Meibutsu and commercialized travel in early modern Japan -- Omiyage: how to concoct a local flavor -- A wolf in sheep's clothing.
9780824881221
2019020050
Food habits--History.--Japan
Cooking, Japanese--History.
Diet--History.--Japan
Branding (Marketing)--Japan.
394.120952 / C.K.B.
Branding Japanese Food : From Meibutsu to Washoku / Katarzyna J. Cwiertka with Yasuhara Miho. - xiii, 178 pages : illusrations, map ; 24 cm. - Food in Asia and the Pacific . - Food in Asia and the Pacific. .
Includes bibliographical references (pages 155-171) and index.
Soup and three side dishes -- What's in a name? -- Meibutsu and commercialized travel in early modern Japan -- Omiyage: how to concoct a local flavor -- A wolf in sheep's clothing.
9780824881221
2019020050
Food habits--History.--Japan
Cooking, Japanese--History.
Diet--History.--Japan
Branding (Marketing)--Japan.
394.120952 / C.K.B.