Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve.
Material type: TextSeries: Routledge masters in public managementPublisher: New York : Routledge, 2017Edition: Second EditionDescription: 1 online resourceContent type:- text
- unmediated
- volume
- 9781315622309
- 9781317222590
- 352.748 P284
- JF1525.P8 P37 2017
Revised edition of the authors' Marketing management and communications in the public sector, 2012.
Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications ? an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index.
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