Brand management /
Dutta, Kirti,
Brand management / Kirti Dutta. - 2nd edition. - 430 pages : illustrations 25 cm.
Includes bibliographical references and index.
A practical and theoretical guide on branding and brand management, focusing on Indian and global cases. Covers brand equity, positioning, architecture, portfolio strategy, and digital branding techniques.
9780190124134
Brand name products
Business
658.827 / d.k.b
Brand management / Kirti Dutta. - 2nd edition. - 430 pages : illustrations 25 cm.
Includes bibliographical references and index.
A practical and theoretical guide on branding and brand management, focusing on Indian and global cases. Covers brand equity, positioning, architecture, portfolio strategy, and digital branding techniques.
9780190124134
Brand name products
Business
658.827 / d.k.b