Brand management / Kirti Dutta.

By: Material type: TextTextPublisher: New Delhi : Oxford University Press, 2021Edition: 2nd editionDescription: 430 pages : illustrations 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780190124134
Subject(s): DDC classification:
  • 23 658.827  d.k.b
Summary: A practical and theoretical guide on branding and brand management, focusing on Indian and global cases. Covers brand equity, positioning, architecture, portfolio strategy, and digital branding techniques.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Media and mass communication Library AK3 658.827 d.k.b Available MA0002062
Total holds: 0

Includes bibliographical references and index.

A practical and theoretical guide on branding and brand management, focusing on Indian and global cases. Covers brand equity, positioning, architecture, portfolio strategy, and digital branding techniques.

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