Brand management / (Record no. 10663)

MARC details
000 -LEADER
fixed length control field 01087nam a2200277 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field ‫‪EG-GaU‬‬
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250619143017.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250619s2021 ii aod|fr|||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780190124134
040 ## - CATALOGING SOURCE
Original cataloging agency EG-GaU‬‬
Transcribing agency EG-GaU‬‬
Modifying agency EG-GaU‬‬
Description conventions rda
Language of cataloging eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.827
Item number d.k.b
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dutta, Kirti,
Relator term author.
9 (RLIN) 59463
245 10 - TITLE STATEMENT
Title Brand management /
Statement of responsibility, etc. Kirti Dutta.
250 ## - EDITION STATEMENT
Edition statement 2nd edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New Delhi :
Name of producer, publisher, distributor, manufacturer Oxford University Press,
Date of production, publication, distribution, manufacture, or copyright notice 2021.
300 ## - PHYSICAL DESCRIPTION
Extent 430 pages :
Other physical details illustrations
Dimensions 25 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. A practical and theoretical guide on branding and brand management, focusing on Indian and global cases. Covers brand equity, positioning, architecture, portfolio strategy, and digital branding techniques.<br/>
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
9 (RLIN) 6785
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Media and mass communication Library Media and mass communication Library AK3 06/19/2025   658.827 d.k.b MA0002062 06/19/2025 06/19/2025 Books