Advertising concepts and applications /
3G Elearning,
Advertising concepts and applications / 3G Elearning. - 2nd edition. - 454 pages: illustrations ; 28 cm
An educational textbook that explores the principles, strategies, and applications of advertising in the modern business environment, focusing on real-world examples, campaign planning, media, and creative execution.
Advertising.
Marketing--Communication.
Advertising--Study and teaching.
659.1 / L.g.a
Advertising concepts and applications / 3G Elearning. - 2nd edition. - 454 pages: illustrations ; 28 cm
An educational textbook that explores the principles, strategies, and applications of advertising in the modern business environment, focusing on real-world examples, campaign planning, media, and creative execution.
Advertising.
Marketing--Communication.
Advertising--Study and teaching.
659.1 / L.g.a