Advertising concepts and applications / 3G Elearning.

By: Material type: TextTextPublisher: New York, NY : 3G Elearning, 2023Edition: 2nd editionDescription: 454 pages: illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 23 659.1  L.g.a
Summary: An educational textbook that explores the principles, strategies, and applications of advertising in the modern business environment, focusing on real-world examples, campaign planning, media, and creative execution.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Media and mass communication Library AK4 659.1 L.g.a Available MA0001700
Total holds: 0

An educational textbook that explores the principles, strategies, and applications of advertising in the modern business environment, focusing on real-world examples, campaign planning, media, and creative execution.

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