Advertising concepts and applications / (Record no. 10885)

MARC details
000 -LEADER
fixed length control field 01083nam a2200265 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field ‫‪EG-GaU‬‬
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250702102050.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250702s2023 nyuado|fr|||| 001 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency EG-GaU‬‬
Transcribing agency EG-GaU‬‬
Modifying agency EG-GaU‬‬
Description conventions rda
Language of cataloging eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 659.1
Item number L.g.a
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name 3G Elearning,
Relator term author.
9 (RLIN) 60004
245 10 - TITLE STATEMENT
Title Advertising concepts and applications /
Statement of responsibility, etc. 3G Elearning.
250 ## - EDITION STATEMENT
Edition statement 2nd edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, NY :
Name of producer, publisher, distributor, manufacturer 3G Elearning,
Date of production, publication, distribution, manufacture, or copyright notice 2023.
300 ## - PHYSICAL DESCRIPTION
Extent 454 pages:
Other physical details illustrations ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
520 ## - SUMMARY, ETC.
Summary, etc. An educational textbook that explores the principles, strategies, and applications of advertising in the modern business environment, focusing on real-world examples, campaign planning, media, and creative execution.<br/>
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Communication.
9 (RLIN) 60005
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Study and teaching.
9 (RLIN) 60006
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Media and mass communication Library Media and mass communication Library AK4 07/02/2025   659.1 L.g.a MA0001700 07/02/2025 07/02/2025 Books