Sustainable advertising : how advertising can support a better future /
Bourn, Matt,
Sustainable advertising : how advertising can support a better future / Matt Bourn, Sebastian Munden. - 1st edition - 267 pages ; 23 cm.
Includes bibliographical references and index
"Sustainable Advertising is a manifesto for the advertising industry, advocating for sustainable practices in how ads are made, distributed, and what they promote. It provides insights, case studies, and practical guidance for agencies, brands, and professionals to ensure advertising supports a better, more sustainable future, with contributions from Unilever, Google, WPP, ITV, Meta, PwC, and more."
9781398613836
Advertising--Environmental aspects
Sustainable development--Marketing
659.113 / B.M.S
Sustainable advertising : how advertising can support a better future / Matt Bourn, Sebastian Munden. - 1st edition - 267 pages ; 23 cm.
Includes bibliographical references and index
"Sustainable Advertising is a manifesto for the advertising industry, advocating for sustainable practices in how ads are made, distributed, and what they promote. It provides insights, case studies, and practical guidance for agencies, brands, and professionals to ensure advertising supports a better, more sustainable future, with contributions from Unilever, Google, WPP, ITV, Meta, PwC, and more."
9781398613836
Advertising--Environmental aspects
Sustainable development--Marketing
659.113 / B.M.S