MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01382nam a22002777i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250820145712.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250727s2023 enk||||fr|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781398613836 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-GaU |
| Transcribing agency |
EG-GaU |
| Modifying agency |
EG-GaU |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
659.113 |
| Item number |
B.M.S |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bourn, Matt, |
| Relator term |
Author. |
| 9 (RLIN) |
60542 |
| 245 01 - TITLE STATEMENT |
|---|
| Title |
Sustainable advertising : |
| Remainder of title |
how advertising can support a better future / |
| Statement of responsibility, etc. |
Matt Bourn, Sebastian Munden. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Kogan Page, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
267 pages ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Sustainable Advertising is a manifesto for the advertising industry, advocating for sustainable practices in how ads are made, distributed, and what they promote. It provides insights, case studies, and practical guidance for agencies, brands, and professionals to ensure advertising supports a better, more sustainable future, with contributions from Unilever, Google, WPP, ITV, Meta, PwC, and more." |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Environmental aspects |
| 9 (RLIN) |
60543 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sustainable development |
| General subdivision |
Marketing |
| 9 (RLIN) |
60544 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Munden, Sebastian, |
| Relator term |
Author. |
| 9 (RLIN) |
60545 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |