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Sustainable advertising : how advertising can support a better future / Matt Bourn, Sebastian Munden.

By: Contributor(s): Material type: TextTextPublisher: London : Kogan Page, 2023Edition: 1st editionDescription: 267 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781398613836
Subject(s): DDC classification:
  • 23 659.113  B.M.S
Summary: "Sustainable Advertising is a manifesto for the advertising industry, advocating for sustainable practices in how ads are made, distributed, and what they promote. It provides insights, case studies, and practical guidance for agencies, brands, and professionals to ensure advertising supports a better, more sustainable future, with contributions from Unilever, Google, WPP, ITV, Meta, PwC, and more."
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Media and mass communication Library AK4 659.113 B.M.S Available MA0002611
Total holds: 0

Includes bibliographical references and index

"Sustainable Advertising is a manifesto for the advertising industry, advocating for sustainable practices in how ads are made, distributed, and what they promote. It provides insights, case studies, and practical guidance for agencies, brands, and professionals to ensure advertising supports a better, more sustainable future, with contributions from Unilever, Google, WPP, ITV, Meta, PwC, and more."

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