Digital Innovations for Mass Communications : Engaging the User /
Lester, Paul Martin,
Digital Innovations for Mass Communications : Engaging the User / Paul Martin Lester. - first edition. - 296 pages : illustrations ; 24 cm
Explores digital innovations in mass communications across advertising, journalism, PR, entertainment and visual reporting, with hands‑on exercises in social media, apps, QR codes, transmedia storytelling, and data visualizations. Each of the 16 chapters includes assignments, step‑by‑step activities, and program/tool use.:contentReference[oaicite:7]
9780415662949
Digital media
Communication
302.23 / l.p.d
Digital Innovations for Mass Communications : Engaging the User / Paul Martin Lester. - first edition. - 296 pages : illustrations ; 24 cm
Explores digital innovations in mass communications across advertising, journalism, PR, entertainment and visual reporting, with hands‑on exercises in social media, apps, QR codes, transmedia storytelling, and data visualizations. Each of the 16 chapters includes assignments, step‑by‑step activities, and program/tool use.:contentReference[oaicite:7]
9780415662949
Digital media
Communication
302.23 / l.p.d