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Digital Innovations for Mass Communications : Engaging the User / Paul Martin Lester.

By: Material type: TextTextPublisher: London ; New York :Routledge, 2014Edition: first editionDescription: 296 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780415662949
Subject(s): DDC classification:
  • 23 302.23  l.p.d
Summary: Explores digital innovations in mass communications across advertising, journalism, PR, entertainment and visual reporting, with hands‑on exercises in social media, apps, QR codes, transmedia storytelling, and data visualizations. Each of the 16 chapters includes assignments, step‑by‑step activities, and program/tool use.:contentReference[oaicite:7]{index=7}
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Media and mass communication Library F1 302.23 l.p.d Available MA0002843
Total holds: 0

Explores digital innovations in mass communications across advertising, journalism, PR, entertainment and visual reporting, with hands‑on exercises in social media, apps, QR codes, transmedia storytelling, and data visualizations. Each of the 16 chapters includes assignments, step‑by‑step activities, and program/tool use.:contentReference[oaicite:7]{index=7}

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