Digital Innovations for Mass Communications : (Record no. 11450)

MARC details
000 -LEADER
fixed length control field 01201nam a22002537i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250826102303.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2014 enka|||fr|||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415662949
040 ## - CATALOGING SOURCE
Original cataloging agency EG-GaU‬‬
Transcribing agency EG-GaU‬‬
Modifying agency EG-GaU‬‬
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 302.23
Item number l.p.d
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lester, Paul Martin,
Relator term author.
9 (RLIN) 61389
245 10 - TITLE STATEMENT
Title Digital Innovations for Mass Communications :
Remainder of title Engaging the User /
Statement of responsibility, etc. Paul Martin Lester.
250 ## - EDITION STATEMENT
Edition statement first edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London ;
Name of producer, publisher, distributor, manufacturer New York :Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2014
300 ## - PHYSICAL DESCRIPTION
Extent 296 pages :
Other physical details illustrations ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
520 ## - SUMMARY, ETC.
Summary, etc. Explores digital innovations in mass communications across advertising, journalism, PR, entertainment and visual reporting, with hands‑on exercises in social media, apps, QR codes, transmedia storytelling, and data visualizations. Each of the 16 chapters includes assignments, step‑by‑step activities, and program/tool use.:contentReference[oaicite:7]{index=7}<br/>
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Digital media
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Media and mass communication Library Media and mass communication Library F1 08/26/2025   302.23 l.p.d MA0002843 08/26/2025 08/26/2025 Books