Pharmaceutical Marketing Management /
Singh, Isha,
Pharmaceutical Marketing Management / Isha Singh. - Second edition. - 320 pages : illustrations ; 24 cm.
Includes index.
The concept and scope of pharmaceutical marketing -- Product decisions -- Promotion strategies in pharma -- Marketing channels in pharmaceutical industry -- Pricing decisions in pharma marketing.
This introductory text for pharmacy students explains the unique aspects of pharmaceutical marketing vis-à-vis conventional marketing, emphasizing regulatory norms and ethical considerations. It uses simple language, illustrative tables, figures, and examples for clarity and application.
9789374736937
Pharmaceutical marketing--Textbooks.
Pharmacy education--India.
Marketing ethics.
658.8 / S.I.P
Pharmaceutical Marketing Management / Isha Singh. - Second edition. - 320 pages : illustrations ; 24 cm.
Includes index.
The concept and scope of pharmaceutical marketing -- Product decisions -- Promotion strategies in pharma -- Marketing channels in pharmaceutical industry -- Pricing decisions in pharma marketing.
This introductory text for pharmacy students explains the unique aspects of pharmaceutical marketing vis-à-vis conventional marketing, emphasizing regulatory norms and ethical considerations. It uses simple language, illustrative tables, figures, and examples for clarity and application.
9789374736937
Pharmaceutical marketing--Textbooks.
Pharmacy education--India.
Marketing ethics.
658.8 / S.I.P