Pharmaceutical Marketing Management / (Record no. 11528)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01415nam a22002897i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250806153602.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250728s2025 ii a fr 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789374736937 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GaU |
| Transcribing agency | EG-GaU |
| Modifying agency | EG-GaU |
| Description conventions | rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| Item number | S.I.P |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Singh, Isha, |
| Relator term | author. |
| 9 (RLIN) | 61601 |
| 245 10 - TITLE STATEMENT | |
| Title | Pharmaceutical Marketing Management / |
| Statement of responsibility, etc. | Isha Singh. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New Delhi : |
| Name of producer, publisher, distributor, manufacturer | AITBS Publishers India, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 320 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The concept and scope of pharmaceutical marketing -- Product decisions -- Promotion strategies in pharma -- Marketing channels in pharmaceutical industry -- Pricing decisions in pharma marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This introductory text for pharmacy students explains the unique aspects of pharmaceutical marketing vis-à-vis conventional marketing, emphasizing regulatory norms and ethical considerations. It uses simple language, illustrative tables, figures, and examples for clarity and application. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Pharmaceutical marketing |
| General subdivision | Textbooks. |
| 9 (RLIN) | 61602 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Pharmacy education |
| Geographic subdivision | India. |
| 9 (RLIN) | 61603 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing ethics. |
| 9 (RLIN) | 61604 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Media and mass communication Library | Media and mass communication Library | AK3 | 08/19/2025 | 658.8 S.I.P | MA0002354 | 08/19/2025 | 08/19/2025 | Books |