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Pharmaceutical Marketing Management / Isha Singh.

By: Material type: TextTextPublisher: New Delhi : AITBS Publishers India, 2025Edition: Second editionDescription: 320 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789374736937
Subject(s): DDC classification:
  • 23 658.8 S.I.P
Contents:
The concept and scope of pharmaceutical marketing -- Product decisions -- Promotion strategies in pharma -- Marketing channels in pharmaceutical industry -- Pricing decisions in pharma marketing.
Summary: This introductory text for pharmacy students explains the unique aspects of pharmaceutical marketing vis-à-vis conventional marketing, emphasizing regulatory norms and ethical considerations. It uses simple language, illustrative tables, figures, and examples for clarity and application.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Media and mass communication Library AK3 658.8 S.I.P Available MA0002354
Total holds: 0

Includes index.

The concept and scope of pharmaceutical marketing -- Product decisions -- Promotion strategies in pharma -- Marketing channels in pharmaceutical industry -- Pricing decisions in pharma marketing.

This introductory text for pharmacy students explains the unique aspects of pharmaceutical marketing vis-à-vis conventional marketing, emphasizing regulatory norms and ethical considerations. It uses simple language, illustrative tables, figures, and examples for clarity and application.

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