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Brand management strategies / Paul Jones.

By: Material type: TextTextPublisher: London : Ed Teachers, 2024Edition: First editionDescription: 308 pages: illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781835352540
Subject(s): DDC classification:
  • 23 658.827 j.p.b
Summary: This book provides comprehensive strategies for managing brands in competitive markets. It explores brand positioning, identity, equity, loyalty, and innovation with practical examples and academic insights. A useful resource for students and marketing professionals.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Media and mass communication Library AK3 658.827 j.p.b Available MA0002106
Total holds: 0

Includes bibliographical references and index.

This book provides comprehensive strategies for managing brands in competitive markets. It explores brand positioning, identity, equity, loyalty, and innovation with practical examples and academic insights. A useful resource for students and marketing professionals.

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