Impact of advertising management on consumer behavior / Dennis Costa.

By: Material type: TextTextLanguage: English Publisher: Wilmington, DE : American Academic Publisher (Exclusive), 2023Edition: 1st editionDescription: 336 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 23 659.1 C.D.I
Summary: An in‑depth study examining how advertising management strategies influence consumer attitudes, intentions, and purchasing behavior. Covers planning, media selection, creative execution, brand impact, and empirical case studies.:contentReference[oaicite:1]{index=1}
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Media and mass communication Library AK4 659.1 C.D.I Available MA0001688
Total holds: 0

Includes bibliographical references.

An in‑depth study examining how advertising management strategies influence consumer attitudes, intentions, and purchasing behavior. Covers planning, media selection, creative execution, brand impact, and empirical case studies.:contentReference[oaicite:1]{index=1}

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