The advertising handbook /$c Sean Brierley, Jonathan Hardy, Iain Macrury, Helen Powell.

By:

Brierley, Sean [author.]

Contributor(s):

Material type: Text

TextPublisher: Abingdon ;= Routledge, 2018Edition: 4th editionDescription: 280 pages : illustrations ; 22 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781138678835

Subject(s):

DDC classification:

23 659.1 h.j.t

Summary: Provides a critical and comprehensive guide to contemporary advertising and marketing practices. Contains contributions and case studies illustrating the impact of digital transformation, big data, branded content, media integration, and evolving consumer behavior in global advertising.:contentReference[oaicite:1]{index=1}

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Media and mass communication Library AK4	659.1 h.j.t	Available		MA0001683

Total holds: 0

Includes bibliographical references and index.

Provides a critical and comprehensive guide to contemporary advertising and marketing practices. Contains contributions and case studies illustrating the impact of digital transformation, big data, branded content, media integration, and evolving consumer behavior in global advertising.:contentReference[oaicite:1]{index=1}

There are no comments on this title.

to post a comment.