Advertising management / Rajeev Batra, David A. Aaker, John G. Myers.

By: Contributor(s): Material type: TextTextPublisher: New Delhi : Pearson Education India, 2023Edition: 5th editionDescription: 556 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 23 659.1 p.r.a.
Summary: A comprehensive and updated textbook focused on advertising planning and management. Features India‑relevant examples, current case studies, and expanded coverage of integrated marketing communications and global advertising. Ideal for undergraduate and postgraduate students as well as industry professionals.:contentReference[oaicite:1]{index=1}
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Media and mass communication Library AK4 659.1 p.r.a. Available MA0001671
Total holds: 0

Includes bibliographical references and index.

A comprehensive and updated textbook focused on advertising planning and management. Features India‑relevant examples, current case studies, and expanded coverage of integrated marketing communications and global advertising. Ideal for undergraduate and postgraduate students as well as industry professionals.:contentReference[oaicite:1]{index=1}

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