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Digital Content Marketing : creating value in practice / Agata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser.

Contributor(s): Material type: TextTextPublisher: Abingdon, Oxon; Routledge, 2023Description: 240 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781032346793
Subject(s): DDC classification:
  • 23 658.872 k.a.d
Summary: A practical guide blending theory and industry insight, this book introduces principles of digital content marketing with case studies and expert advice. It covers planning, ideation, value creation, influencer strategies, and the “dark side” of content marketing, and includes instructor support materials.**
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Media and mass communication Library AK3 658.872 D.I.G C.1 Available MA0003102
Total holds: 0

Includes instructor manual, PowerPoint slides, and test bank.

A practical guide blending theory and industry insight, this book introduces principles of digital content marketing with case studies and expert advice. It covers planning, ideation, value creation, influencer strategies, and the “dark side” of content marketing, and includes instructor support materials.**

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